The importance of a title in any article cannot be overlooked. Any professional writer can confirm the great weight that a title carries. For your information, the kind of title you create for your article determines if any other person will read the content below or not. In this regard, you must aim at creating nothing short of interesting and attractive titles for your articles.
So, how do you go about that? It is imperative to understand that a title carries a number of elements. In other words, a title is simply not a sentence but a special phrase.
Below are very effective tips you should observe when creating a title for your article:
- Use Numbers
There is a very profound reason why you should use numbers in your title. If you peruse through major journalist publications, you will realize that most headlines have numbers. Why? Numbers are known to give an attractive and appealing shape to your article title. Consider this:
“Reasons Why Your Husband Is Cheating On You”
“10 Reasons Why Your Husband Cheats On You”
The second title, in this case, is definitely spicier than the first one. Why? Human eyes are naturally attracted to numerals than words. However, this does not mean that you should splash numbers all along the title. One figure is enough.
- Not Too Long, Not Too Short
One mistake that most people make is failure to consider the number of words used in a title. The most ideal title for your article should neither be too long nor too short. To be precise, you should aim at creating a 6-8 words title. Basically, a title should be a summary of what you intend to talk about in the article. Long titles are definitely boring and more like a sentence. Too short titles, on the other hand, create a staccato effect which is neither pleasant.
- Use Attractive Adjectives
Basically, adjectives can be defined as descriptive words. They are used to describe a noun or pronoun in a sentence. Now, adjectives are very effective in grabbing the attention of readers and that is why you should use them in article titles. They are used as a spicing element to phrases or any combination of words.
However, titles do not call for just any other adjective. You must aim at choosing the most powerful and compelling adjectives. In other words, the adjectives you use should be captivating.
Here is a list of such adjectives:
- And many more
- Make A Promise
One thing you should know is that an article title communicates what you are about to cover in the content below. In this regard, you need to assure readers that they will indeed get what they want after reading through the article. A promissory element should, therefore, be constituted in the title. Check this!
‘5 Effective Strategies That Will Keep Your Wife From Cheating’
The title above promises readers from the beginning that they will indeed keep their wives from cheating once they read through.
- Use Trigger Words
There are some words that are considered triggers in any written piece. Such words arouse curiosity and the urge to read on. In most cases, these words are used to make readers search for answers in the content below. In a journalistic term, the trigger words are known as 5 Ws and H.
Here are the trigger words you should use in your article titles:
6. Include Keyword
For those who understand the importance of SEO, titles are considered very impacting in that. One of the strategic points where you should place your primary keyword is in the title. However, you should only incorporate it if it is a word and not a phrase, though not always. Key-phrases tend to look awkward in titles.
The Ultimate Formula
To ensure that you come up with the best title for your article, here is an effective formula that you should apply. It basically contains all elements that should be used in your title: